To promote Hitachi’s new live of G-Tech drives, we created a series of web commercials featuring some of the top artists during Lollapalooza in Chicago. In advance of each interview, they were sent a G-Tech hard drive to use on their journey to the festival. During the interview, they were simply asked the question “What’s on your drive?” The interviews were intercut with b-roll of the artists at work and in Chicago.
Weeks after release, there were over 200,000 views on the branded videos and each artists helped promote them via their social media networks like Facebook and Twitter.
Services
- Staffing
- Management
- Shooting
- Editing
- Motion Graphics
- Sound Design
- Staffing
- Management
- Shooting
- Editing
- Motion Graphics
- Sound Design